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Part-time hobby becomes owner's full-time business
12/7/2003 - Joyce Hastings, Cottage Grove Economic Development Corporation
Judy's Flowers, family owned and operated, is a full-service florist offering fresh flowers, green and blooming plants, dish gardens, silk arrangements, wedding flowers, corsages, boutonnieres, and cemetery and funeral flowers.

Business Name: Judy's Flowers
Owner: Judy and Lee Phillips
Contact: Judy Phillips, (608) 839-9864
Location: 214 W. Cottage Grove Road, Cottage Grove, WI 53527
Years in Business: 4 1/2
Hours of operation:
(hours subject to change)
  • Monday, Tuesday, Thursday, and Friday: 9 a.m. - 6 p.m.;
  • Wednesday and Saturday, 9 a.m. to 1 p.m.

Professional or Industry affiliations: Teleflora



Description of services or products: Judy's Flowers, family owned and operated, is a full-service florist offering fresh flowers, green and blooming plants, dish gardens, silk arrangements, wedding flowers, corsages, boutonnieres, and cemetery and funeral flowers, and fruit and gourmet baskets. Judy's Flowers also offers a variety of gifts and party supplies, including plush stuffed animals, candles, balloons and invitations. Telefora wire orders also are accepted.

Community involvement/activities:

Community involvement/activities: Lion's Club, Boy Scouts, Order of the Eastern Star, St. Paul Liberty Lutheran Church

Other relevant background:

Floral design, gardening, and horticulture classes taken through MATC

What is unique about your business or service?

With more than 30 years of experience in the floral business, Judy provides one-on-one service to our customers, especially with wedding planning. Her business sells quality plants and floral designs.

What did you do prior to starting this business or service?

Judy has designed wedding floral arrangements as a hobby for more than 30 years, working part-time at Felly's. Before opening her business, she provided secretarial services to a local church and Andrae Automotive.

Why did you choose Cottage Grove for your business location?

Judy's family has lived in Cottage Grove for more than 60 years. It is her husband Lee's hometown community. Judy enjoys helping her friends and neighbors with their floral and gift needs. Many of her customers would not go anywhere else for their flowers. Judy enjoys the Cottage Grove's small-town friendliness.

What advice do you have for consumers using or looking for the product or service you provide?

Judy recommends using fresh flowers in floral arrangements, and using an extra preservative in roses so that they last longer. She tells her customers, "You get what you pay for." Judy suggests ordering early for specialty orders.

How has your business or service changed over the years?

Judy claims that the volume her business has increased as the community experiences the quality of her work. More of her business is from repeat business. Judy enjoys the compliments she receives from her customers and her ability to control the quality of floral products she provides to the community.

How do you envision your business or service will change in the future?

Judy hopes to expand her showroom, and increase the number of employees working for the business.

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